Palatability, your best ally to achieve treatment compliance!

Pet parents sometimes struggle to administer oral treatments and dietary supplements. Giving daily medication for treatment of chronic disease can be especially frustrating, resulting in unpleasant moments for both the pet and the pet parent. 

Bad experience while administering treatments or dietary supplements may have significant impacts:


of dog owners think that bad experiences can significantly damage their emotional bond with their cherished companion


of cat owners state that bad experiences result in only partial intake by their cat


of cat owners give up the treatment when it is difficult to administer

SPF VET PALTM flavours are your best ally to increase treatment and dietary supplement acceptance by pets and guarantee compliance of treatment. 

Increased palatability is your best ally to make pet parents happy and pets healthy.


Pet parenting - new expectations

The shift to pet parenting has strongly impacted the pet animal health market. Pets are considered as family members and pet parenting is becoming the norm. This has created fresh consumer expectations, opening up a world of possibilities and new challenges for companies in the pet health industry. 

An SPF's consumer survey highlighted that pet parents from Generation X1 don’t appreciate when the treatment prescribed is difficult to administer. Nevertheless, they are determined to give the treatment and will force their pet to take it if they cannot trick him. On the other hand, millennials2 will give up and decide not to follow the prescription when they find it difficult to administer a treatment.

SPF VET PALTM flavours can be a tremendous asset to pet health care companies that are committed to increasing treatment compliance and helping pets live long and healthy lives”.

1 born between 1966 and 1983
2 born between 1980 and 2000

Is it magic ? No it's just science!

The secret behind the scene? A systemic approach, powered by a real scientific background.

SPF expertise in palatability is fueled by 20 years of R&D in pets’ preferences and protected by 32 patents.
Our team of 100+ scientists solely dedicated to palatability works with over 800 expert cats and dogs taste testers to design delicious flavours for your treatments and supplements.

Understanding cats and dogs’ preferences and specificities  

When it comes to palatability performance, it all starts with the pet. To develop a treatment or a dietary supplement that pleases cats and dogs, you need to know pets by heart.

It’s only with a deep understanding of the sensorial, physiological, and behavioral specificities of cats and dogs that you can design products to satisfy their taste.

Discover the secrets to designing products cats and dogs will crave

Understanding how the product attributes affect palatability

Capsule, tablet, liquid, paste … oral treatments and supplements come in all size, shape and form.

The galenic formulation and the choice of the active pharmaceutical ingredient define the taste, the smell, the density and the texture of the product. They have a direct impact on the overall palatability performance of an oral treatment or dietary supplement.



VET PALTM flavours; the solutions for every galenic to delight each pet!


Flavours are your best ally to achieve compliance. Thanks to their holistic knowledge of pets, products, and pet parents, SPF VET PALTM flavours have been improving the taste of pills, tablets, chews, pastes, and liquids for more than 15 years.

Our solutions have a minimum shelf life of 12 months and we can guarantee recipe stability for the lifetime of your treatment.

Find the right SPF solution for each of your galenic and significantly increase the palatability performance of your product!

Visibly improving the acceptance of tablets

Palatability studies conducted on a placebo tablet demonstrate that SPF VET PALTM flavour significally improves the consumption of tablets by cats and dogs.

Delighting dogs

Pleasing cats

Catering to the specific preferences of each pet

SPF researches have demonstrated that pets express different preferences, which can be innate or acquired. Cats and dogs have different anatomical and sensorial equipment, which explains why they respond differently to smells and tastes.

SPF VET PALTM product portfolio includes a specific range of flavours for cats and a specific one for dogs.

Vegetable based palatability solutions

To meet the challenges of the growing needs of the planet (animal protein availability, food safety crisis, custom barriers, and sustainability), SPF researched and developed vegetable-based flavours.

The promise of a sustainable generation of high-level palatability without animal proteins solutions is no longer a dream for manufacturers and will delight cats and dogs around the world.

Learn more about sustainable palatants


Discover how our services can contribute to your success

SPF supports customers with exclusive services based on extensive knowledge in preference measurement, palatability drivers, and industrial applications to always help you stay one step ahead of the game.

Pets and pet parents have a lot to say

Panelis provides you with a robust and reliable assessment of their product palatability performance.

Learn the rules of palatability measurement

Every step matters to make a good product great

Our experts provide support on your application process to maximize product palatability performance

Deep diving into your product performance

Our experts help you select the palatability solution best suited to your galenic and needs

Training on technical topics and production process

Our experts share their knowledge and train your teams on palatability related topics

Industrial Network

Developing a network of manufacturing facilities has been a long-standing strategy at Symrise Pet Food. The rigorous development process and strict control of operations ensure product standardization. It guarantees flavour conformity, batch after batch, and enables one Symrise Pet Food location to be used for cross-qualification purposes and effectively serve as a back-up solution for customers.

Find out our global network


The manufacturing site in France is certified:

ISO 14001 for the environment, 

ISO 9001 for customer quality, 

FSSC 22000 for food safety, 

ISO 45001 for safety 

... and complies with the SMETA 4 pillars certification.

It has the USDA authorization to export animal products to the USA.