Palatability, your best ally to boost pet supplement intake
Vitafoods Europe | May 21st, 2025 | Nutraceutical Showcase Theatre | 14:30-14:55
Jean-Baptiste Jentzer, Veterinary Account Technical Manager for Symrise Pet Food    

Pet parents want only the best for their furry companions, prioritizing their health and long-term well-being. As a result, the market for cat and dog supplements is rapidly expanding, offering solutions to address a range of health issues. However, a significant challenge remains: many pet owners struggle to administer these supplements effectively, compromising treatment efficacy.

During his presentation, Jean-Baptiste will highlight the essential role of palatability in driving supplement success for cats and dogs. He will explain what palatability is, how it's measured, and why prioritizing palatability is essential to ensuring pets accept the supplements, thus achieving overall well-being. Jean-Baptiste will also present results demonstrating the effectiveness of using palatants to boost tablet consumption for both cats and dogs.