Posted at 03 October 2022

Product information on dog food might influence owner’s perception of his pet’s feeding behaviors

Dogs’ overweight and obesity issues have noticeably increased during the last decades.

Pet owners are exposed to numerous information and marketing claims when buying food for their animal. The brand, the ingredients or the announced nutritional benefits can impact their purchasing behavior and product selection. Once at home, owners mainly evaluate the pet food performance via the quantities consumed and the observation of their animal attitude during the meal.

This study investigated whether the product information presented to a dog owner could influence his perception of his animal’s feeding behaviors thus his evaluation of the product performance.

Presented at Eurosense 2022

Author: Emira Mehinagic - Symrise Pet Food - Elven, France

Want to know more about this poster? Contact us here