Posted at 14 August 2018

The concept of palatability, defined as an organoleptic concept, is extending to new dimensions. Indeed, the evolution to pet parenting, with the increase of the pet-owner emotional bond, forces market players to consider the ‘pet owner - food - pet’ triangular relationship when evaluating their product performance.


To go further in the assessment of pet food palatability performance, Diana Pet Food measurement experts used innovative tools such as consumption kinetics and video recording to describe petfood palatability performance as tasted by pets and perceived by pet owners.

Authors: Claire Larose Forges,  Ethologist @Diana Pet Food - Julien Rogues, Statistician @Diana Pet Food -
Christelle Tobie, Panelis Business Development Manager @Diana Pet Food.

 

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