SPF is the key partner in improving the palatability of your products – so they please pets and satisfy their owners.

Palatability is what makes a food or ingredient stimulating to a cat’s or dog’s appetite, thus encouraging the pet to eat the food and enjoy satisfaction from the meal.

This means palatability must be a critical part of your strategy to ensure your product is consumed and repurchased. Because it also makes mealtime a shared happy moment, palatability reinforces the bond between the pet and owner – an emotional connection with strong positive implications for your brand.

pictogram illustrating that the cat likes the kibble in its bowl

No. 1

Palatability is the no. 1 factor in pet owners’ purchase decisions is the taste their pets prefer

Our palatability expertise is based on a holistic approach that combines an extensive knowledge of:

pictogram of a bowl full of kibble with a magnifying glass over part of the kibble

PET FOOD ATTRIBUTES

Physical & chemical properties

pictogram illustrating that the cat likes the kibble in its bowl

ANIMAL SPECIFICITIES

Sensory apparatus and individual preferences

pictogram of cat, dog, man and woman heads illustrating the relationship between owner and animal

OWNERS’ EXPECTATIONS

Pets’ and owners’ relationship & product presentation

As the worldwide leader and industry standard in palatability, SPF offers unparalleled products and services backed by 40 years of expertise.

DEEP UNDERSTANDING OF PETS AND OWNERS

unique knowledge of pets’ mealtime preferences and behaviors with Panelis – and of owners’ expectations with Yummypets

EXCELLENCE IN PRODUCT DEVELOPMENT

innovative solutions powered by strong research capabilities and developed through a holistic approach to animal, owner, and product

HIGH QUALITY STANDARDS AND PROCESS MASTERY

product quality, performance, and availability guaranteed through our plants worldwide, thanks to standardized manufacturing processes

PROXIMITY TO CUSTOMERS

global network of factories and sales offices with dedicated local teams, ensuring excellence through resourceful, responsive customer service

COMMITMENT TO REDUCED ENVIRONMENTAL IMPACT

eco-designed products and factories adhering to strict environmental standards

photo of three SPF products, with poultry livers in the background

Our product portfolio

Pet owners have become “pet parents,” with demanding expectations for the foods they provide these beloved family members. This phenomenon now shapes market trends and influences product conceptions like never before.

Whether your operation is large or small, you need the right palatability solutions to support your product’s positioning, from standard all the way to the super premium category.

We offer palatability solutions for cats and dogs, in liquid and powder forms, that are ideally suited to your products and your process.

Palatants for all types of pet foods:

a bowl filled with kibble and placed on wood

For dry food

a white ramekin filled with pâté and placed on wood

For wet food

different kinds of treats for cats and dogs on wood

For treats

different types of medication for cats and dogs

For drugs and supplements

You have pet food claims. We have solutions!

SPF has a broad range of palatability enhancers to support your pet food claims and market positioning.

Based on your needs and regulatory constraints, we provide you the solution delivering palatability enhancers with the right performance and answering your specific claim requests such as naturality, sustainability, and functionality support.

More you should know about SPF products

Pet-approved palatability

Performance of our palatability solutions is attested by expert panels of cats and dogs, selected from the 1,100 pets that are housed and cared for in our Panelis measurement centers.

More than 100 tests provide the confidence you need in our palatability products – covering development from design to industrialization!

Learn more about Panelis

Eco-designed products

Committed to the fight against climate change, SPF developed the eco-design matrix to assess and improve the environmental impacts of our products throughout their life cycle, from sourcing to customer delivery.

We have the expertise, solutions, and tools to meet your highest expectations for environmental care.

Learn more about eco-design

By your side, all the way

Beyond high-value products, we deliver expert support and complete capabilities throughout your product-development process.
 

Discover our capabilities

Close-up of a young brunette woman with bangs and headphones, holding a cat and looking at her phone, near a window

Want to learn more about us, our products, and our services?

Let our teams answer all your questions.
 

Contact us

Feed your curiosity on our Appetizer blog

Close-up of a gray striped cat eating brown, green and orange kibbles.Read more

Kibble coating: how to maximize palatability performancey

The way in which palatability enhancers are applied to kibbles is key. From dosage to mixing, discover handy tips to make the most of palatant potential.

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[INFOGRAPHIC] Dog vs Cat: from senses to feeding behavior, anatomy of a meal

Discover why cats and dogs don’t eat in the same way

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4 reasons why using alternatives to meat raw materials in pet food palatants is a winning option

Performance, security, sustainability… discover the multiple benefits of palatants from alternative sources.

See how we support other crucial aspects of pet food performance

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Pet nutrition solutions

Delivering complete, natural nourishment

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Pet food protection solutions

Keeping pet foods fresh and safe

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