Publicado en 03 octubre 2022
Product information on dog food might influence owner’s perception of his pet’s feeding behaviors
Dogs’ overweight and obesity issues have noticeably increased during the last decades.
Pet owners are exposed to numerous information and marketing claims when buying food for their animal. The brand, the ingredients or the announced nutritional benefits can impact their purchasing behavior and product selection. Once at home, owners mainly evaluate the pet food performance via the quantities consumed and the observation of their animal attitude during the meal.
This study investigated whether the product information presented to a dog owner could influence his perception of his animal’s feeding behaviors thus his evaluation of the product performance.
Presented at Eurosense 2022
Author: Emira Mehinagic - Symrise Pet Food - Elven, France
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