Posted at 20 September 2018

Each year, more than thousand cat and dog food references are launched worldwide, with a huge diversity in terms of varieties, segmentation and attractivity. Diana Pet Food has recently built a tool that can efficiently map kibbles from the market according to their key physico-chemical attributes and palatability performance. This unique methodology gives an accurate picture of kibbles similarities and disparities worldwide. Combined with a high level of expertise in palatability drivers, this innovative tool allows supporting pet food manufacturers wishing to develop increasingly efficient products.

Authors: C Baron, M Fournier, H Audic, A de Ratuld, I Guiller @Diana Pet Food, Elven, France

Results presented at Senseasia 2016 - Eurosense 2016 - Pet Food Forum US 2015 - AMEPA 2015

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